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Web Analytics is otherwise known as visitor tracking or
visitor analytics. It provides the foundation for effective online
business and marketing through precise analysis.
Web analytics involves the process of tracking and monitoring of
individual visitors to your website. It is important for the
webmasters to perform to know about the visitors and their
activities through web analytics. At Ace Internet marketing, our
services on web analytics help the webmasters to optimize their
websites and online marketing campaign.
Web analytics has been currently accepted as the scientifically
adequate method of gaining information to optimize online business
performance. Real-time measurement of web traffic helps the
webmaster and the executives of all level to systematically develop
their strategies to maximize their internet marketing. Website
visitor analytics provides the webmaster a detailed view of visitors
interacting with the site.
Web analytics is the process to know about-
The number of visitors and page views you have
Who are the visitors to your website and where are they from
How long the visitors stay on your site for
Which are the pages that they viewed
What are the most/least popular pages on your site and why
How most of the visitors find your site and which site sends maximum
visitors
What are the browsers that the visitors use
What are the product and services of the website that are looked for
by the visitors
What keywords or key phrases has most visitors-to-sales conversion
How your site performs in comparison to its competitors
Website promotion requires certain basics. People often commit common
mistakes while promoting their websites. Such SEO mistakes can be
avoided or corrected if little care is taken about it. Some of these
mistakes are listed as under-
Target the wrong keywords
People often make and define the wrong keywords that are not at all
searched. So proper keyword analysis should be done. Wrong keywords
take you no where. Your Search Engine Optimization Company becomes
successful only on choosing the right keywords.
Ignore the title tag
Search Engines give more preference to title tag these days rather
than other Meta tags. Some people leave this tag empty. In fact
title tag is the most important place to have keywords. This affects
your search results as page title does not exist when you ignore
this title tag.
Flash website without html
Flash is attractive only to the users but not to the search engine
spiders. If you make a flash website to attract the users and
strictly want to promote it in search engines then it is better to
provide the alternative html version along with it. As search
engines can not read the flash content and also not able to index
it, so it becomes necessary to create the html version.
Use JavaScript Menus
Search engine do not read the JavaScript. In case you think it is
necessary to use it in the website, you should build a site map. You
can also build a no script tag. This will make your links get easily
crawl by search engine spiders.
Too much concentration on Meta tags
Search engines these days do not give much preference to the Meta
tags as it was in the past. You can not ignore the Meta tags but
don't spend too much time on it and think to rank well only because
of this. These days there are various other promotion methods also
available along with the content optimization.
Back link spamming
Back links are always considered as good but people resort to the
practices of collecting back links through link farms which could
get your site banned. Do not emphasize on quantity of back links
rather than the quality links. It's the quality that counts in the
end.
Lack of keywords in the content
Some people write the content which has no keywords. These days
search engines give more preference to content rather than to Meta
tags. So content mixed along with keywords has become important part
of content optimization. Use only images for headings
Many people use images in headings with the concept of making an
attractive site but in Search Engine Optimization terms images in
headings and menus proves to be a big mistake. H1, H2 tags and menu
links are important Search Engine Optimization Items which must
contain the important keywords or alternative tags in images. |
