1. Dynamic content on your blog’s front index page will be more likely to
attract new readers and keep the interest of regular readers. Endeavor to post
content that frequently changes while remaining on-topic for your audience.
Understand that many readers consider static front page content such as click
through each time landing pages with “enter” to be annoying. And causing regular
readers to click through content that could bore or annoy them is taking an
unnecessary risk that could send them off your blog.
The greater the number of posts with images and embeds in them there are, the
slower the page loading time will be for your readers. Also be mindful that
scrolling can cause readers to become bored and that could send them off your
blog. Limit the number of posts on the front page and maintain a high
“signal-to-noise” ratio. Keep the content of the front page focused on one or
two topics at most.
2. Structure your site for your readers - The way your site is structured
either helps or hinders your users to understand what your site is about and to
locate content of interest to them. No potential reader likes feeling lost so be
sure that the structure is simple and the navigation aids are intuitive. Clarity
and simplicity go hand in hand so the KISS principle and the “less is more”
motto are applicable.
Structure your blog with a clear hierarchy and text links. Every page should be
reachable from at least one static text link.
Keep the links on any given page to a reasonable number fewer than 100.
Offer a site map to your users with links that point to the important sections
of your blog. If the site map is larger than 100 or so links, then break the
site map into separate pages.
3. Write for readers because they come to your blog to read your content.
So write interesting and informative posts on topics that will draw traffic to
your blog.
4. Use Keywords that are the search terms that readers use to locate
content that interests them. Think about the words readers would type to find
your blog, and make sure that your site actually includes those words within it.
5. Integrate keywords into your URL structure and into relevant
categories and tags. Every wordpress blog post title becomes a permalink so
choose strong and relevant keywords to “anchor your text.” Note that link text
in the body of your posts should be descriptive of what you are linking to,
rather than text like “click here.”
6. Use distinct titles, headers and section headlines and be conscious of
the need for “white space”. Writing for the web requires an approach that
engages readers and large blocks of text are not reader friendly. The literary
rules with regard to paragraph breaks may need to be adapted to keep readers
reading until the end of a long post.
Break the text into smaller paragraphs and sections and use images and text
wrapping to help you achieve engagement.
Do not use images to display important names, content, or links because the
crawler doesn’t recognize text contained in graphics. Use ALT attributes if the
main content and keywords on your page can’t be formatted in regular HTML.
7. Take time to validate your html and to test that your links in working
order prior to publication.
8. Track your links and learn some Blogroll wisdom. It’s a fallacy to
believe that a long Blogroll is an asset. Consider that if you have a Blogroll
with 100 external links displaying on every page of your blog ( some themes are
structured to display Blogrolls on every page) then you need many internal links
and reciprocal links to retain your Page Rank.
Every single one of those Blogroll links is a live external link leaking
Page Rank to another site so, unless the other site is reciprocating by linking
back it’s a Page Rank drainpipe.
Add nofollow to all the blogroll links that are not reciprocating or that you
don’t want to be overly close to.
Constantly monitor the sites you link to and immediately remove any that get
"gray barred" by Google If you have the Google Toolbar you will actually
see a gray bar replacing Google Page Rank on banned sites.
If it makes financial sense, buy software to manage your linking campaign for
you. There are some good ones out there, so look around and find one you really
like. A good product will save you dozens of hours of initial work and many
hours each month in monitoring.
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