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Enter blogging; a cheap yet more effective way
of communicating with customers and getting new business. A cross
between a newsletter and a press conference, a blog is essentially
an online content management system that provides relevant news and
information using a streamlined publishing process.
Not only that; blogs are also a great way of linking your customers
to other relevant sites including other areas of your primary
business. Blogs are versatile " news, views, and fresh content can
be accompanied by videos, audio clips and photographs. And for the
business owner who is constantly on the go, blogs can be updated
anytime and anywhere.
No need to wait for the tech guy to update or add content.
Blogs, in essence, represent an opportunity to reach out to local as
well as global customers any time. For customers, blogs represent an
excellent platform for researching the latest product offerings as
well as to voice concerns about a product they've already bought.
To help you get started on your blogging, follow the below dos and
don'ts:
Do visit other relevant blogs and make a list of the features you
like and dislike. This will help you get a better picture about what
you are doing right or wrong with your blog.
Do establish good, solid RSS feeds for newsreader syndication.
Don't restrict your blog to pricing only. This is a blog not a
catalog. Customers come to visit a blog to read interesting
information and latest news about the product or service you are
offering. Keep your pricing on your website unless you're offering a
special.
Do get a catchy URL that is relevant to your blog and your website.
Don't confuse your visitors. Make it easy to remember you.
Do take the time to learn about blogging or hire a professional.
It's a small price to pay for a blog that's compliant, catchy, and
fun.
Don't clutter your blog with ads " especially pop-ups. You will
annoy most readers and lose many others. Keep only what you think
your customers will be interested in.
Don't use animations or anything else that will distract your
readers. Keep your blog simple and user-friendly.
If you are a blogger you write a lot of content. This content is the
life blood of your blog's traffic. Your posts are the main element
that brings visitors in and turns visitors into readers.
Since you write all of those posts In the natural process of
blogging, it would be marvelous to find ways to reuse it to get even
more use from it.
That's where free reports come into play. By offering free reports
on the ideas your blog covers you can allow the report to be
distributed from other web sites and lead those who read it back to
your blog.
The best part with this method is that you already have written all of
the content you could ever need to write free short reports. You
won't have to actually create a bunch of new posts to make your
short reports, you can just use past blog posts.
You just need to select three to seven past posts from your blog on
a single subject and combine them into a new short report. Use a pdf
maker tool to compile the articles into a complete short report and
make it available for readers to download. Be sure to add something
that informs people that they can make your report available from
their blog to let others download it too.
Now when other bloggers read this report some of them will decide
they want to put your report on their site for their readers to
download. This will advertise your blog to many visitors who might
not have known about your blog otherwise. And some of these people
will choose to link to your free short reports from their sites too,
which will promote your blog even more in an ever widening circle of
targeted readers.
If you have any Internet marketing experience you will have probably
heard of the term - the money's in the list. Translated, this means
that if you are using sign up forms on your website you have the
ability to earn large amounts with the click of a button. One thing
you must not assume is that doing this is beyond you. If you have a
website that you are sending targeted traffic to, the likelihood of
your visitors wanting to sign up for your professional opinion
increases greatly.
Internet marketing definitely offers the opportunity for anyone to
earn extra cash, or even a full time income online. But important
points like those above can be the difference between you making the
occasional sale and regular sales. If your online career is not
going the way you imagined it would, take the time to understand the
do's and don'ts of Internet marketing and you will give yourself an
even better chance of success.
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