 Home |
Importance of mechanics of writing and
publishing your blog articles on the internet as part of their
SEM marketing campaign. This is also a great way to improve the link
popularity of your website as part of your SEO efforts, showcase
your expertise and be seen as an expert in your field, not to
mention drive traffic to your site.
A lot of us know more about our field and how our product or service can
help people than anybody else in the world. The challenge is where
to start.
Use the following as an outline for your template: The following
template outline and tips come from having several articles
rejected. That's no fun.
Article title
This is the title for your article, make sure that you have your
main keyword phrase in this title.
Author bio
200 characters some allow more, but I think shorter is better. Add at
least, one link to your website in the bio. The ideal is to have the
link pointing back to the page on your site where the article is
sitting. Almost all the article directories do not allow you to have
a link to your website in the content of the article. If you are
allowed two links, make one to the page with the article and the
other to your homepage.
Remember, in most cases, the only place that points back to your website
or the particular page of the article is the bio section. Make sure
that you look for this box, and if you can't find it put your
information at the end of your content.
Keyword list
It is best to start with one or two keyword phrases. Then think of the
questions behind the search than write your article to answer the
questions. Make a list of two or three keyword phrases that you want
your article to be found on. Make sure that those phrases are in the
content of the article. Limit yourself to 2-3 keyword phrase. The
keyword phrases should be the core topic of your article. Keeping
these terms in the forefront of your mind will keep you on track. In
an upcoming article I will talk about "flow charting". This process
will help give you great ideas for articles and keep you extremely
focused.
Article Content
This is the content of your article. Do not include the title of the
article in this box. I suggest that the articles should be about 500
to 550 words. The minimum number of words, allow in the vast
majority of the article distribution sites is 500. If you do 550,
not including the title, then you will be safe. If you are
long-winded and have an article of a thousand words or more make two
articles. A "part one" and a "part 2". If you are new to writing
articles, let me suggest the following outline:
Introduction:
First one or two sentences introduce the problem that you're going to
solve by writing this article. The next sentence states the three
areas that you're going to cover or the top five reasons or the five
things you should look for or the six misconceptions about... You
get the idea.
It is importance that you edit your article for spelling and grammar, but
most importantly, key words and phrases and their positions in the
article. I would also create the meta tags for that article so that
you can have them when that page is added to your website. It is
best to have the content added to your website and have it on your
site for about a week before you publish the article. The reason you
want to do this is to establish that your site had the content
first.
You need to understand that 99% of the world uses Google to find
what they want.
The fact is that SEO is a constant on going process and no matter of
tips will prepare you for it. But there are some facts which you
cannot afford to overlook
Effective keyword research: Quality keywords are your first rung to the
ladder on the top. You need to have those keywords on your page that
people are looking for.
Search engine Friendliness: The next most important thing is
optimizing your website for search engines. The website needs to be
simple and well organized so that the search engines can scan it
easily.
Site Architecture: Another extremely important aspect of SEO called
internal link structure building.
Navigation: Apart from making the website easier to navigate through
for humans, it will also make it easier for spiders.
The concept of website promotion has changed over the years. Earlier
many people used to rely just on word of mouth but now many
alternatives are available. Search engines are considered as the
main base for web promotion but the main challenge with these is to
get high search engine ranking. Due to this the activities of link
exchange and affiliate promotion came in to existence but nowadays
there are many new and better methods of web promotion available.
There are many advertisement rich websites. It is considered very
beneficial to advertise on these websites whether it is paid or
free. This helps in increasing the website traffic to a great
extent. PPC and Ad sense
is the one of the
method of website promotion but there are cost considerations in it
and you need a credit card to set all these. The free methods of web
promotion are article submissions, directory submissions. Free
article writing seems easy way and the way to go. You can write
article on your products and services and submit it in good article
sites. This will get you the exposure and get your site indexed in
search engines. This also seems as a reminder to search engines
about your existence.
|
